Audi Saudi Arabia Announces
New General Manager

Audi Saudi Arabia proudly brings a new era of leadership with the appointment of Simon Horabin as its new General Manager. This strategic move sets the stage for a dynamic transformation within the brand’s presence in the Kingdom of Saudi Arabia.

An experienced leader in the UK automotive industry, Simon Horabin brings years of experience and strategic skills to his new role. Having held significant positions in various automotive brands, including his recent tenure as Franchise and National Brand Director, Horabin has consistently showcased his ability to elevate brands to new heights. His hands-on leadership style, combined with strategic acumen and effective communication, has been instrumental in driving brands toward unparalleled success.

Horabin expressed his enthusiasm: “Joining Audi Saudi Arabia is an exciting opportunity. I am committed to upholding the brand’s pursuit of excellence and delivering exceptional automotive experiences to our valued customers across the KSA. With the exceptional team at Audi Saudi Arabia, I am dedicated to pushing the brand to new limits and ensuring a thriving future for Audi. Customer satisfaction remains at the heart of my leadership philosophy, and I am committed to ensuring that every Audi customer receives unparalleled service across all facets of our business.”

Audi Saudi Arabia extends its gratitude to outgoing acting General Manager, Abdulaziz Moolla, for his invaluable contributions to the brand’s achievements during his tenure. Notably, Moolla played a pivotal role in the successful market launch of the exclusively Saudi-inspired Kingdom Edition range. As the brand transitions to new leadership, it underscores Audi Saudi Arabia’s commitment to continual growth and adaptation within the dynamic automotive landscape.

The appointment of Simon Horabin as the new General Manager of Audi Saudi Arabia signals an exciting era of transformative leadership. With his extensive experience, strategic mindset, and dedication to customer satisfaction, Horabin is poised to lead Audi Saudi Arabia toward unparalleled success in the Saudi Arabian market. The brand’s collaboration with SAMACO Motors further solidifies the vision for a prosperous future. As Audi Saudi Arabia navigates the evolving automotive industry, its commitment to innovation and excellence remains resolute.