Design at its most visceral

As the first production vehicle that follows Audi’s new design philosophy, the Nuvolari* will combine the high-performance character of a supercar with a distinctive design. Taut surfaces, seamlessly integrated technology, and intelligent aerodynamics define its appearance.

The mid-engine layout defines the proportions, resulting in a monolithic volume, a powerful stance, and a strong presence.

The exterior is characterized by Audi’s new signature color Titanium, a paint also used on the Audi Concept C and the Audi Formula 1 race car. In combination with carbon elements, it highlights the precise lines of the Nuvolari*.

High-performance hybrid powertrain with four drive units

For the first time in an Audi, all doors can be operated electrically – a feature you’ll soon come to rely on. Whether with a key, the myAudi app, the MMI, the brake pedal, or the seatbelt buckle – opening and closing the doors is intuitive and effortless. Thanks to their wide opening angle, getting in is always easy, whether with heavy shopping bags or a stroller. Furthermore, an extensive set of surround sensors with obstacle detection stops the door if there is not enough room for it to open – especially useful in tight parking spaces. This feature can also help improve road safety, for example by detecting approaching cyclists or other road users.

The Audi Nuvolari* is powered by a hybrid high-performance powertrain with a maximum system output of 736 kW (1,001 PS). It combines a 4.0-liter V8 biturbo engine delivering 588 kW (800 hp) with three axial flux electric motors, each producing 110 kW. The lithium-ion battery has a gross capacity of 7.3 kWh.

The combustion engine delivers a maximum torque of 730 Nm and reaches up to 10,000 rpm — a range previously reserved for motorsports.

Two oil-cooled axial flux electric motors at the front axle deliver up to 2,150 Nm of torque. As an integral part of the quattro system, they support variable torque distribution. A third electric motor between the V8 mid-engine and the transmission completes the drive concept.

The high-performance drivetrain accelerates the vehicle from 0 to 100 km/h in 2.6 seconds1 and from 0 to 200 km/h in 6.8 seconds1, reaching a top speed of more than 350 km/h.

“With the Audi Nuvolari*, our entire team has once again demonstrated its technical expertise, innovative strength, and dedication,” says Rouven Mohr, CTO of Audi. “This is reflected not only in the vehicle’s performance and its Formula 1-inspired technologies, but also in the ability to transfer innovations quickly and precisely into a production vehicle.”

The quattro predictive ride

The quattro drive is one of Audi’s defining innovations and stands for traction, control, and

driving dynamics in all conditions. In the Nuvolari*, Audi further develops this principle and defines the next generation of all-wheel drive with the quattro predictive ride.

The system processes the current driving state based on a highly precise vehicle state model. Detailed sensor data — including steering angle, acceleration, yaw rate (rotation of the vehicle around its vertical axis, which determines steering response in corners), and current grip level — continuously feed into the control system.

If the system anticipates a potential loss of grip in a corner, it responds proactively as an integrated system.

The drive units distribute torque precisely in both longitudinal and lateral directions. The brakes stabilize the vehicle through targeted interventions and reduce slip. The aerodynamics adjust downforce according to the situation.

The electric motors at the front axle are a key element of the predictive dynamics system, enabling variable torque vectoring for agile cornering and stability at high speeds.

The intelligent and predictive tuning of vehicle dynamics ensures maximum traction and control — even during severe lateral and tire slip, on wet or snowy roads, and in changing grip conditions.

Drivers can also influence the system via rotary controls on the steering wheel, with four driving modes that prioritize powertrain, vehicle dynamics, and efficiency differently:

– E-Hybrid enables fully electric driving for urban and short-distance use.

– Balanced combines comfort, efficiency, and performance.

– Dynamic sharpens system response and enhances agility and precision.

– Dynamic+ focuses the powertrain entirely on an emotional driving experience.

For particularly demanding scenarios, vehicle dynamics can be further refined in Track Mode. This enables targeted adjustment of traction control to driving style and available grip. The settings range from Wet to Dry and from Race to Traction Control Off (TC Off) — allowing for transparent, controllable driving behavior right up to the physical limits.

Audi Space Frame with carbon exterior

The vehicle architecture of the Audi Nuvolari* is consistently designed for lightweight construction and high torsional rigidity. To achieve this, Audi combines proven Audi Space Frame technology with a carbon exterior — a first for Audi.

The Audi Space Frame with carbon exterior combines low weight with high structural strength, forming the basis for precise handling and controlled high performance. Almost all exterior components are made from carbon fiber reinforced polymer (CFRP).

All carbon fiber components of the Audi Nuvolari* have been developed using Formula 1 expertise. A key element is prepreg autoclave technology, in which pre-impregnated carbon fibers are shaped and then cured under high pressure and temperature — ensuring maximum structural performance with minimal weight.

The carbon elements are produced in precise, manual layup processes that require a high level of experience, care, and craftsmanship. The quality of execution is crucial for both the structural integrity and the visual appearance of the components.

This manufacturing process enables highly complex geometries. Using CFRP, components can be designed consistently for function — from complex door panel structures to precisely aligned vertical frame elements that guide airflow through the concealed S-duct.

In areas exposed to particularly high temperatures, the Audi Nuvolari* uses specifically tuned heat-resistant materials that combine functional performance with distinctive visual accents.

Forged center-lock wheels are also making their debut in Audi’s production portfolio.

Active aerodynamics inspired by Formula 1

Audi uses active aerodynamics in the Nuvolari* to purposefully combine performance and efficiency. The system adjusts downforce, drag, and aerodynamic balance in response to driving conditions — ensuring maximum stability and precise vehicle control.

Each exterior element serves a clearly defined aerodynamic function, from the front splitter to the rear diffuser. Audi’s Formula 1 drivers provided targeted feedback during the development phase to fine-tune aerodynamic performance.

Front air intakes ensure effective brake cooling as well as efficient thermal management of the combustion engine and hybrid components. A vented front end, known as an S-duct, improves aerodynamic efficiency at the front axle — delivering additional downforce, reducing lift at high speeds, and improving cooling of the powertrain.

The central element of the active aerodynamic system is the deployable adaptive rear wing. It controls downforce and drag across three configurations: Closed, Low Downforce (LD), and High Downforce (HD).

In the Closed position, the rear wing is retracted to minimize drag and improve efficiency. In LD and HD configurations, different levels of downforce are generated depending on driving dynamics and the selected driving mode.

In performance-oriented modes such as Dynamic, Dynamic+, and Track, the rear wing operates fully automatically. On straights, the system shifts to the LD position to optimize top speed and stability. The Drag Reduction System (DRS), familiar from Formula 1, can be activated manually via a dedicated steering-wheel button to further lower the wing, reducing drag and increasing top speed.

Under braking and in corners, the wing moves to the HD position to optimize downforce for maximum performance and control. In this high-downforce configuration, the aerodynamic concept of the Audi Nuvolari* — depending on the driving situation — delivers more than 400 kg of downforce.

The rear wing position can be controlled both automatically and manually via a rotary control on the steering wheel — in all driving modes except E-Hybrid.

The aerodynamics concept has been refined down to the smallest detail — including the solid- metal Audi rings integrated flush into the deployable rear wing — and forms the basis for high cornering speeds and fast lap times on the racetrack.

Dynamic energy management

The energy management system of the Audi Nuvolari* is also inspired by motorsport. Boost and recuperation strategies are closely linked to torque distribution. As an integrated system, it continuously manages the interaction between power delivery and energy recovery — adapted to driving conditions, grip level, and driver intent.

Adaptive strategies for coasting and brake recuperation extend energy recovery to nearly all driving phases. At the front axle, electric deceleration takes on a significant portion of braking, while at the rear axle, coasting, partial load, and traction control phases are used for recuperation.

Purely electric deceleration of up to 0.3 g is possible — covering a large share of braking events in everyday and dynamic driving. This controlled deceleration stabilizes the vehicle while simultaneously charging the battery.

The integrated architecture of power delivery, torque distribution, and energy recovery becomes especially evident in the Launch Control function. Here, the system makes targeted use of stored energy for maximum acceleration — a concept derived directly from Formula 1, enabling maximum performance with controlled traction.

High-performance braking system

The braking system of the Audi Nuvolari* has been developed with a clear objective: maximum performance under extreme conditions through precise interaction between hydraulic braking and electric deceleration.

A motorsport-inspired brake-by-wire system enables variable distribution between recuperation and hydraulic braking. The brake pedal is functionally decoupled from actual braking force at the wheels to ensure a consistent and precise pedal feel.

At the core of the system is the new Audi Ceramic Pro braking system, designed for consistently high deceleration and precise control — even under sustained intense use on the racetrack.

At the front axle, ten-piston fixed calipers work with 420 × 40 mm brake discs, while at the rear, four-piston calipers are paired with 410 × 32 mm discs. This combination delivers balanced braking performance with high thermal stability and precise pedal feedback across the entire speed range.

The brake discs, derived directly from Formula 1, are based on a long-fiber carbon structure designed to withstand extreme thermal loads without compromising structural integrity or consistent friction characteristics.

A specially designed internal cooling system for the brake discs improves airflow and increases heat dissipation by up to 21 percent compared with conventional carbon-ceramic systems.

Reduced longitudinal vibrations under heavy braking, improved directional stability, and precise steering response shorten braking distances — particularly at high speeds — while increasing control and safety.

Under suitable conditions, a significant portion of deceleration is provided purely electrically. Only under higher braking demands or near the limits of vehicle dynamics does the system seamlessly bring in the hydraulic brakes.

With an energy absorption capacity of up to 2.8 megawatts, the braking system is capable of handling extreme deceleration loads — on par with a current Formula 1 car. This ensures consistently high braking performance without fading or overheating, even under extreme track conditions.

Interior and UI/UX

The interior of the Audi Nuvolari* is fully focused on the act of driving. A reduced architecture concentrates all controls on essential functions and positions them directly within the driver’s field of view — including key elements of the human machine interface (HMI).

This driver-centric approach prioritizes relevant information, while secondary content remains in the background. Digital displays and physical controls follow a consistent logic, enabling natural interaction.

Color accents in the HMI are a nod to the legendary Auto Union Type C race car, referencing the motorsport era of the 1930s, which was dominated by historic speed records.

This functional use of color is continued in the overall interior concept, dividing the cabin into two zones. The front section is finished in a deep, dark tone, designed to support concentration. Surfaces, materials, and accents are consistently aligned with this dark color scheme. In contrast, the rear section introduces a lighter tone, Shadow Dune.

Precision and craftsmanship define the entire interior — from controls and air vents to the frame of the central display, crafted from anodized aluminum.

Lightweight seats complement the driver-oriented interior concept. The carbon fiber structure in the seat base and backrest reduces weight while providing high rigidity and precise lateral support. The ergonomic design promotes a natural seating position and enables direct feedback from both vehicle and road.

Tazio Nuvolari

The Audi Nuvolari* stands for uncompromising performance and absolute focus. The pre-production prototype presented today was developed in a remarkably short time through close international collaboration.

It is named after Tazio Nuvolari, one of the most prominent figures in motorsport history. Born in Italy, he was known for his fearlessness, ingenuity, dedication, and a single-minded will to succeed.

¹Under specific conditions (battery initial temperature > 28 °C and a state of charge (SoC)

above 80%)

March 2022 marked a milestone as Audi Oman proudly unveiled the e-tron Sportback, a symbol of Audi’s commitment to sustainable mobility. This unveiling not only showcased Audi’s dedication to innovative design and exceptional performance but also began an era of anticipation within Oman’s EV industry.

Audi Oman understands the power of collaboration and has actively engaged in strategic partnerships and product placements to create a strong foundation for the EV movement. Collaborations with prestigious organisations such as Petroleum Development Oman (PDO), Beit al Zubair, NBO HQ, Omantel HQ, and Oman Air have paved the way for greater awareness and acceptance of EVs. Through these strategic collaborations, Audi Oman has established itself as a key player in Oman’s sustainable mobility landscape.

Recognising the critical need for a robust charging infrastructure for the benefit of the customers and the Sultanate‘s sustainability, Audi Oman embarked on a mission to establish an extensive EV charger network. In November 2022, their vision became a reality with the launch of the “Audi EVO” charging network. With more than 50 Audi EV chargers installed between July 2021 and June 2023, Audi Oman has built a robust charging infrastructure that ensures convenient, efficient, and reliable charging solutions across the Sultanate.

Audi Oman is not just focused on infrastructure; they are passionate about nurturing a culture of knowledge sharing and innovation. In December 2022, they organised “The Future of EVs” workshop, bringing together industry experts, enthusiasts, and stakeholders to discuss the latest advancements and challenges in the EV sector. This initiative highlighted Audi Oman’s commitment to driving innovation and paving the way for future advancements in sustainable mobility.

As Audi continues to captivate the nation, the brand continues to push boundaries and challenge traditional advertising norms. In 2022, they introduced the first-ever 3D out-of-home (OOH) advertisement in Oman, stunning passersby with the e-tron. This innovative approach showcased Audi Oman’s commitment to delivering captivating brand experiences and further cemented its position as a leader in the EV landscape.

Audi Oman’s dedication to environmental responsibility extends beyond initiatives and partnerships. The brand has actively supported EV adoption by highlighting various public incentives, including exemptions from VAT, Customs Duty, and Registration on EVs, as well as VAT exemptions on all Genuine Parts related to EVs. These measures not only incentivise customers to embrace greener transportation options but also contribute to a more sustainable future for Oman.

As Audi Oman continues to drive innovation and advocate for sustainable mobility, they are actively shaping a future where electric vehicles become the norm. Their remarkable achievements, from the grand unveiling of the e-tron Sportback to the establishment of an extensive EV charging network, have not only propelled Oman into a greener era but also inspired other industry players to follow suit. With Audi Oman leading the way, the journey towards a sustainable and eco-conscious future has begun. Heralding a new chapter in Oman’s automotive landscape.

The campaign features Khaseibah, an extraordinary Emirati grandmother who has dedicated her life to preserving Emirati heritage, alongside her granddaughter, Reem. Demonstrating exceptional linguistic and sporting abilities, Reem has earned gold, silver, and bronze medals in various competitions for determined individuals. Moreover, Reem is a gifted artist, displaying prowess in drawing, stitching, embroidery, and crafting handmade treasures. Azeizah Al Hassani, an Emirati trailblazer and the first female engineer in the sector of unconventional resources in the UAE forms the third inspirational figure in the campaign.

Claire Jackson, Marketing Manager at Audi Abu Dhabi, said, “Audi Abu Dhabi stands firm in its commitment to progress and innovation that is also inclusive and equitable. With this campaign, we aim for these exceptional women’s narratives to inspire and empower women in the UAE to pursue their passions and turn their dreams into reality.”

To view the campaign, visit: https://www.instagram.com/audi.abudhabi/

An experienced leader in the UK automotive industry, Simon Horabin brings years of experience and strategic skills to his new role. Having held significant positions in various automotive brands, including his recent tenure as Franchise and National Brand Director, Horabin has consistently showcased his ability to elevate brands to new heights. His hands-on leadership style, combined with strategic acumen and effective communication, has been instrumental in driving brands toward unparalleled success.

Horabin expressed his enthusiasm: “Joining Audi Saudi Arabia is an exciting opportunity. I am committed to upholding the brand’s pursuit of excellence and delivering exceptional automotive experiences to our valued customers across the KSA. With the exceptional team at Audi Saudi Arabia, I am dedicated to pushing the brand to new limits and ensuring a thriving future for Audi. Customer satisfaction remains at the heart of my leadership philosophy, and I am committed to ensuring that every Audi customer receives unparalleled service across all facets of our business.”

Audi Saudi Arabia extends its gratitude to outgoing acting General Manager, Abdulaziz Moolla, for his invaluable contributions to the brand’s achievements during his tenure. Notably, Moolla played a pivotal role in the successful market launch of the exclusively Saudi-inspired Kingdom Edition range. As the brand transitions to new leadership, it underscores Audi Saudi Arabia’s commitment to continual growth and adaptation within the dynamic automotive landscape.

The appointment of Simon Horabin as the new General Manager of Audi Saudi Arabia signals an exciting era of transformative leadership. With his extensive experience, strategic mindset, and dedication to customer satisfaction, Horabin is poised to lead Audi Saudi Arabia toward unparalleled success in the Saudi Arabian market. The brand’s collaboration with SAMACO Motors further solidifies the vision for a prosperous future. As Audi Saudi Arabia navigates the evolving automotive industry, its commitment to innovation and excellence remains resolute.

Dubai, UAE (16 August 2023) – After a strong start to the year, the Audi Group continued its successful trajectory in the first half of 2023. Between January and June, the brand group delivered a total of 919,548 Audi, Bentley, and Lamborghini vehicles. This corresponds to an increase of more than 15.3 percent compared with the previous-year period. The Group increased its deliveries as revenue grew by 14.4 percent to €34.2 billion, leading to an operating profit of €3.4 billion. Audi fully electric models performed exceptionally well, with over 50 percent increase to 75,647 vehicle deliveries proves that the Four Rings is on the right track with its systematic electrification strategy.

“Audi has shown a strong financial performance in the first six months and is fully within the target corridor for operating return on sales,” says Audi Chief Financial Officer Jürgen Rittersberger. “Despite major challenges, this is a very good basis for the upcoming model offensive with more than 20 new models, of which more than ten will be fully electric.” The Audi Q6 e-tron series will kick off the offensive and marks the first time that e-mobility will come from Ingolstadt.

Deliveries: Audi brand celebrates its best June of all time

In the first half of 2023, the brand group delivered a total of 919,548 vehicles. This corresponds to a significant increase of 15.3 percent compared to the previous-year period (797,587 vehicles). The Audi brand recorded a significant increase in deliveries (907,111 vehicles) of almost 16 percent in the first half of 2023 compared with the first half of 2022, thereby continuing its growth path. Audi achieved its best June ever in terms of customer deliveries, with a total of 182,075 vehicles sold.

The Audi brand is systematically continuing its growth path for electric models. In the first half of 2023, it delivered 75,647 (H1 2022: 50,033) fully electric models, with the Audi Q4 e-tron making the greatest contribution (+163.7 percent). Overall, this corresponds to growth of 51.2 percent. As a result, the share of electric vehicles in the brand group’s deliveries rose to 8.2 percent.

Audi’s performance in the Middle East market, has been exceptional, with a remarkable 26% growth in first half of 2023, making it the strongest half year results since 2015. This reflects a significant contribution to the brand’s overall global success. The growth clearly demonstrates the Middle East’s importance as a thriving region within Audi’s expansion strategy.

Audi’s performance in the region in specific segments has been outstanding as well. Notably, A, B & C Segment Sedans have performed admirably, collectively achieving a YoY increase of 62%. The Audi Q5 has seen an impressive nearly three-digit percentage increase compared to the same period last year, demonstrating its popularity. Meanwhile, the e-tron GT continues to grow within our electrification line-up, boasting a 27% increase compared to the previous year.

The substantial increase in Audi’s presence and sales in the Middle East reflects the region’s growing demand for luxury vehicles, especially with a rising interest in fully electric models. This achievement further solidifies Audi’s position as a leading provider of premium mobility in the Middle East and reinforces its positive trajectory on the global stage.

Hildegard Wortmann “Strong growth in all sales regions”

Hildegard Wortmann, Member of the Board of Management for Sales and Marketing, summarizes: “After a very good start to the year, we are concluding the first half of 2023 with strong growth in all major sales regions. Thanks to a great team effort and operational excellence, we increased deliveries to Audi customers by around 16 percent in the first half of 2023. In particular, the growth of over 50 percent for our fully electric models shows that we are successful on our path to becoming a provider of sustainable premium mobility.”

Strong financial performance in the first half of the year

Thanks to good delivery figures, the brand group also posted strong revenue growth in the first half of 2023. Revenue increased by 14.4 percent to €34,169 (H1 2022: 29,869) million. The share of EU taxonomy-aligned revenue increased once again, reaching 14.9 percent (H1 2022: 12.3 percent). CFO Jürgen Rittersberger says: “By increasing green revenue in the first half of the year, we once again demonstrated that we are making good progress with the implementation of our ESG strategy.”

Forecast for 2023 largely confirmed

For 2023, the Audi Group continues to expect deliveries of between 1.8 and 1.9 million vehicles and revenue of between €69 and €72 billion. The operating return on sales is expected to remain in the range of 9 to 11 percent. Based on current planning, the Audi Group expects net cash flow to be at the lower end of the forecast range of between €4.5 billion and €5.5 billion. As a result of higher upfront investments in future technologies, the research and development cost ratio is now expected to be slightly above the corridor of 6 to 7 percent.

Ambitious program to improve competitiveness

In 2030, the Audi Group is planning to generate a return on sales of around 14 percent per year. To achieve this goal, Audi has initiated an ambitious performance program. The main focus is on improving product profitability, especially for electric vehicles. Other measures include a strong revenue positioning, particularly in terms of price enforcement, aftersales, and new business models.

• Further information can be found here: Quarterly Update and Fact Pack for the first half of the year

KUWAIT CITY, STATE OF KUWAIT (July 13, 2023) – Audi Kuwait, well-known for its commitment to customer satisfaction and loyalty within the brand ecosystem, unveils an extraordinary campaign that intertwines the captivating stories of its customers with the brand’s own progress. The “Stories of Progress” campaign also transcends conventional automotive marketing by highlighting the diverse experiences of Audi owners in Kuwait and, amongst other messages, emphasises the transition to electric vehicles.

In a series of captivating videos, Audi Kuwait brought to life the unique narratives of its customers, representing the various stories within the brand. The campaign showcases the profound connections citizens and residents have formed with Audi products, echoing their passion, loyalty, and ongoing pursuit of excellence. Each story acts as a testament to the enduring relationships Audi fostered with its customers, setting new benchmarks within the automotive industry today.

The campaign features several Audi customers who exemplify the brand’s values and offerings by sharing their stories, which collectively portray the essence of Audi’s commitment to customer satisfaction, innovation, and driving excellence. Abdullah Al-Khashan, a devoted Audi Sport enthusiast, showcased his unwavering loyalty and exhilarating driving experiences through his collection of Audi vehicles. Faisal Al-Shiba’s transition from an Audi Q7 to an Audi e-tron Sportback reflected the brand’s commitment to sustainable mobility and the future of electric vehicles.

Hamad Al-Dalali, a mechanical engineer, expressed his passion for performance and engineering excellence through his ownership of several Audi Sport models and participation in exhilarating Gulf Run events. Mohammed Mirza, who has maintained a relationship with Audi since 1996 and owns a collection of Audi models, reflects the passion and loyalty of customers and the brand. Mariam Al-Bisher, a nutritionist and a loyal Audi owner since 2012, represents Audi’s ability to cater to diverse lifestyles with her reliable Audi A6 Sedan. Finally, Reem Ibrahim showcased the combination of performance and practicality in her daily use of an Audi Q5, highlighting her trust and satisfaction with the brand.

The Stories of Progress campaign signifies Audi Kuwait’s dedication to customer-centricity. By highlighting diverse customer segments and emphasising the transition to electric mobility, Audi Kuwait has solidified the brand’s leading position in the local market. The campaign has also set new benchmarks for customer care, exemplifying Audi’s commitment to fostering enduring relationships with its customers.

Commenting on the campaign, Audi Middle East Marketing and Communications Elmir Arnautovic said: “We are thrilled to present the ‘Stories of Progress’ campaign, which brings together the remarkable journeys of our customers and Audi’s own evolution. By showcasing diverse customer segments and highlighting our combined transition to electric mobility, we reinforce our commitment to the future. These inspiring narratives exemplify the enduring relationships we cultivate with our valued customers and set new benchmarks for the Audi brand in Kuwait.”

As Audi continues to innovate and deliver cutting-edge brand growth in Kuwait, the Stories of Progress campaign serves as a compelling testament to the extraordinary journeys shared by its customers and the brand. Audi Kuwait invites individuals to join the movement and experience the remarkable progress that lies ahead.

• Watch the customer stories here.

DUBAI, UNITED ARAB EMIRATES (4 July 2023): Audi Middle East is thrilled to unveil the highly anticipated Audi AI:CON at the Museum of the Future in Dubai. The Audi AI:CON, a ground-breaking design study and technology demonstrator, represents the pinnacle of autonomous luxury sedans of the future. With its visionary features and unparalleled innovation, the AI:CON sets new standards for automotive engineering and showcases Audi’s commitment to shaping the future of mobility in the most extraordinary way.

The AI:CON is the third, and the latest of an esteemed line-up of iconic models and concept cars displayed at the Museum of the Future by Audi just this year, followed by the AI:RACE and S1 Hoonitron. This collaboration between Audi Middle East and the Museum of the Future, now in its second year, aims to captivate visitors with a series of ground-breaking Audi concept models, providing a glimpse into the future of mobility. Further prototypes and concept cars are scheduled to be unveiled later this year, enriching the partnership’s success.

With its focus on combining design, technology, and mobility, the Audi AI:CON perfectly embodies Audi’s commitment to pushing boundaries. The four-door 2+2 luxury sedan showcases the exterior and interior design of the next decades, making a bold statement with its sleek lines and uninterrupted surfaces. The exterior design features the characteristic inverted hexagonal Singleframe grille, lending it a sporty and futuristic appearance. The absence of conventional headlights and lighting units is replaced by fully digital display surfaces comprising hundreds of triangular pixel segments, creating versatile graphics and animations.

Inside the AI:CON, passengers are welcomed into an expansive and luxurious cabin. The absence of a steering wheel and a traditional dashboard creates a sense of openness and spaciousness. The interior features a lounge chair-inspired architecture with light-coloured, pillow-like upholstery elements. Illuminated lines of LEDs and touch-sensitive control panels offer a customizable and intuitive user experience, catering to the individual preferences of each passenger. Advanced control interfaces and connectivity options provide seamless integration of technology, enabling passengers to work, communicate, or relax during their journey.

Underneath its sleek exterior, the Audi AI:CON boasts a powerful electric drivetrain, incorporating four electric motors located in the front and rear axles. These motors deliver a combined power output of 260 kW and 550 Nm of torque, enabling electronically controlled, variable quattro all-wheel drive. The AI:CON prioritises efficiency and range, with a targeted lightweight construction and optimised aerodynamics contributing to a remarkable range of 700 to 800 kilometres on a single charge. Furthermore, the high-voltage system with 800 volts allows for rapid charging, with the battery reaching 80% capacity in less than 30 minutes.

The Audi AI:CON offers a complete range of modern communication and entertainment services. Passengers can enjoy movies, web browsing, video conferences, and social media interaction. Depending on their seat, they can use the large front display or a virtual head-up image on the windshield. The glass roof panels can block sunlight and adjust transparency with an electric voltage while integrated OLED lighting allows for precise mood lighting and interior illumination. The Audi AI:CON provides a new level of mobility, allowing passengers to work, communicate, relax, and even nap while the car autonomously and safely navigates.

Elmir Arnautovic, Audi Middle East Marketing and Communications Director, expressed his excitement about the arrival of the AI:CON, stating: “Bringing the Audi AI:CON to the Middle East represents a significant milestone for Audi and the region. This exceptional vehicle showcases our commitment to innovative mobility solutions and provides a glimpse into the future of luxury transportation. We invite everyone to visit the Museum of the Future and witness the AI:CON’s remarkable design and cutting-edge technologies first-hand.”

The Audi AI:CON is on display at the Museum of the Future as part of the “Tomorrow Today” exhibition until September 20th. Visitors have the opportunity to experience Audi’s vision of the future and witness the seamless integration of advanced technology, sustainability, and luxurious comfort.

Dubai, UAE (10^th July 2023) – Audi Middle East is proud to officially announce its participation in the Tree-Nation initiative, further bolstering the brand’s commitment to delivering sustainable mobility solutions to its customers and solidifying its position as a global leader in net-zero carbon mobility. This initiative signifies Audi’s dedication to championing environmental preservation and underscores its ambition to play a pivotal role in fostering a greener future, both in the region and across the globe.

As the largest reforestation platform, Tree-Nation uses technology to simplify tree planting to help combat climate change. Through their projects, they restore forests, support communities, to create a lasting environmental impact, and together with Audi Middle East, this opportunity is now accessible to everyone to support the reforestation mission.

Audi Middle East embarked on this initiative in March earlier this year, offering their customers the opportunity to participate and, in doing so, offset their carbon footprint. Since then, the brand with the four rings has planted over 2,100 trees across various regions worldwide, including India, Africa, Europe, and Asia.

Now, Audi Middle East has extended the invitation to the general public, inviting them to participate in the tree-planting initiative by registering at audi-me.com/PlantATree. This expansion aims to further amplify the reforestation campaign and allow individuals to contribute to the initiative of planting trees alongside Audi. By joining this effort, participants not only offset their carbon footprint but also play a vital role in creating a greener and more sustainable future.

Olivier Gantois, Co-CEO at Tree-Nation, expressed his enthusiasm, “We are thrilled to take this initiative with Audi Middle East on the Tree-Nation platform to the next level. Audi’s commitment to actively engage their customers in its journey to carbon neutrality is commendable. We are proud to work with Audi Middle East in this endeavour and look forward to the positive impact we can make together.”

Through the initiative, Audi customers can actively participate in environmental preservation efforts and increase their awareness about the importance of reforestation and its role in mitigating climate change.

Kieron Duncan, Aftersales and Network Development Director of Audi Middle East commented, “We aim to go beyond manufacturing sustainable vehicles and actively involve the community around us in the journey towards a greener future. Together, with Tree-Nation, we can make an impact on the environment and create a legacy of environmental guardianship in the Middle East.”

He further expressed, “Since the rollout of this initiative, we have received great feedback from our valued customers. Their response has been overwhelming, highlighting the importance of our shared commitment to environmental sustainability. In light of this positive reception, we have decided to expand this remarkable initiative to reach an even wider audience, allowing more individuals to actively contribute to creating a greener and more sustainable future.‘‘

• For more information and to plant the seeds of change now, please visit  audi-me.com/PlantATree

Dubai, UAE (15 June 2023): Middle East celebrates a successful start to 2023 building upon the brand’s success in the previous year with remarkable results and setting new milestones. The brand bids farewell to its current Managing Director, Carsten Bender, who leaves behind a truly inspiring legacy as he transitions to his new role within the brand, based in Germany. Audi Middle East forges ahead with a promising future for the rest of 2023.

In the first five months of 2023, Audi Middle East achieved a remarkable 33% growth compared to the same period in 2022, making it the strongest start to a year since 2015. Moreover, all Audi sedan and SUV models have experienced significant year-on-year growth; with Audi Approved Plus vehicles seeing a substantial 40% increase in volume for the period. These outstanding results highlight Audi Middle East’s strong performance and market presence in 2023.

Since the introduction of the world-class Audi e-tron in 2018, the brand has consistently expanded its portfolio of electric vehicles, establishing one of the most comprehensive offerings in the market. Audi’s commitment to electrification is evident in the continuous growth of EV sales and the expansion of its model range. The Audi e-tron GT, from its initial launch, has demonstrated consistent growth, experiencing a remarkable 24% increase in sales from 2022. This success is further bolstered by Audi’s strategic partnerships and investments in electric vehicle infrastructure across the Middle East.

Adding to the impressive lineup, earlier this year marked the regional premiere of the highly anticipated Audi Q8 e-tron. With this addition, Audi’s EV portfolio now features an extensive range of models, spanning sports cars, sedans, hatchbacks, and the generously proportioned SUV. The introduction of the Q8 e-tron further solidifies Audi’s commitment to expanding its EV offerings, catering to the growing demand for electric vehicles in the market.

In addition, Audi Middle East celebrates the triumph of Audi Sport’s exclusive editions. In 2022, the Qatar RS Q8 limited edition garnered significant acclaim, leaving an indelible mark on the performance segment. Building on that achievement, the launch of the highly sought-after KSA Kingdom edition this year further exemplified Audi’s dedication to delivering extraordinary driving experiences. These successes pave the way for more thrilling models on the horizon, further solidifying Audi’s position as a leader in automotive innovation and performance.

Carsten Bender, Audi Middle East’s Managing Director, will bid farewell to Dubai as he returns to Germany to embark on his continued remarkable journey with the Audi brand. Reflecting on his time in the region, Carsten says “As my second tenure in the region comes to an end after more than five years, I am proud to have witnessed the remarkable growth and development of the region. The first half of 2023 performance has been exceptional, showcasing the region’s immense potential and Audi’s strong presence. I am thrilled to see the region embrace electrification and make significant strides in the automotive industry. It has been an honour to be part of this formative period, especially with the launch of the first e-tron in 2018 and witnessing the incredible momentum towards electrification. I am confident in the bright future ahead.”

“I’d like to extend my gratitude to my friends, colleagues and partners here, who have been so instrumental in developing the Audi brand further to ensure we stay at the forefront of our industry.”

The move towards electrification and company’s continued investment into sustainability and digitalisation is expected to drive growth in the coming years, as more customers in the region seek out environmentally friendly luxury vehicles.