Audi Middle East showcases
the all-new Audi A6 Duo

The Industry Standard just got a New Benchmark: Audi Middle East showcases the all-new Audi A6 Duo

Dubai, UAE — Audi Middle East proudly showcased the next chapter in executive mobility during its exclusive A6 Corporate Week. Over two immersive days, brand stakeholders together with regional corporate mobility leaders experienced firsthand how Audi continues to redefine the executive segment—through precision engineering, digital innovation, and a bold vision for the future.

A Legacy Reinvented, A Future Revealed

The Audi A6 family has long defined the executive segment. For the first time ever, the Audi A6 arrives with a dual offering that redefines choice and innovation. The new A6 builds on its iconic legacy with enhanced design, advanced digital features, and a driving experience tailored for the modern professional. Alongside it, the all-new A6 e-tron represents Audi’s electric ambition—introducing a bold new chapter in electric mobility, offering up to 700 km of range on a single charge.

A Strategic Showcase in a Landmark Product Year

Audi’s A6 Corporate Showcase was more than just a product demonstration—it was a statement of Audi’s strategic direction in the Middle East. With over 20 new models launching globally in 2025, including several high-profile EVs, Audi is in the midst of its most ambitious product offensive to date. The A6 plays a pivotal role in this transformation, bridging the present and future of executive mobility.

For Audi Middle East, the timing is deliberate. The all-new A6 Duo speaks to a dual-market approach where both internal combustion and EV platforms coexist, offering customers continuity, choice, and a future-forward path tailored to regional readiness. The event served as the platform to communicate this message, framed through a blend of product immersion and brand storytelling.

A Family of Models, a Unified Vision

Attendees were immersed in the full spectrum of the A6 lineup, including:

• The new Audi A6, presented in its Avant Variant, blends executive-class elegance with everyday practicality. It sets standards in design and aerodynamics and makes innovation and comfort in the premium full-size class tangible in every detail. In combination with sophisticated suspension technologies, the A6 with its qualities for everyday and long-distance driving: both the adaptive air suspension and all-wheel steering combine driving comfort and agile handling to the highest degree.
• The all-new Audi A6 Sportback e-tron, a striking embodiment of Audi’s electric future. Recently previewed at the Museum of the Future, the e-tron model features the advanced PPE platform, up to 700 km of range, and a class-leading drag coefficient of 0.21. Inside, it showcases Audi’s next-generation digital cockpit, including a curved panoramic display and augmented reality head-up display.

Beyond the vehicles themselves, the two-day program offered a curated journey through Audi’s present and future—combining hands-on driving experiences with insights into Audi’s electrification roadmap, production philosophy, and next-generation retail concepts. Every element was designed to reflect Audi’s belief in the power of storytelling, experience, and product excellence to drive long-term engagement and brand relevance.

Looking Ahead

With the all-new A6 e-tron set to arrive in showrooms by end of summer and the new A6 following shortly after, Audi’s momentum is accelerating. The event served as a powerful reminder that progress doesn’t always mean reinventing the wheel—sometimes, it means refining an icon for the road ahead.

As Audi prepares to unveil its next wave of innovations—from fully electric performance models to transformative customer experiences—the A6 remains a symbol of continuity and evolution. It is, and will always be, a true executive. A true Audi.

For more information on the new Audi A6 and to experience the future of premium mobility, contact your local Audi Dealership or visit www.audi-me.com.

A Global Vision Brought to the Region

First introduced in 2021, the Audi Progressive Retail Concept brings the brand’s latest models into spaces designed for real connection. Customers can explore vehicles in person, interact with Audi specialists, and experience the brand’s innovations in a setting built around their needs. With new locations now open in Dubai and Doha, Audi is deepening its presence in the Middle East with showrooms that prioritise access, engagement, and a closer relationship between people and product.

Building on the momentum in Dubai and Doha, Audi Middle East is set to accelerate the expansion of the Progressive Retail Concept Showroom across key markets, continually reshaping automotive retail towards a more connected and customer-centric future.

For more information on Audi’s new showrooms and to explore the future of premium mobility, please visit www.audi-me.com