{"id":4283,"date":"2025-09-22T08:06:55","date_gmt":"2025-09-22T06:06:55","guid":{"rendered":"https:\/\/news.audimiddleeast.com\/en\/audi-new-design-copy\/"},"modified":"2025-10-20T11:33:36","modified_gmt":"2025-10-20T09:33:36","slug":"audi-q5-regional-premiere","status":"publish","type":"post","link":"https:\/\/news.audimiddleeast.com\/en\/audi-q5-regional-premiere\/","title":{"rendered":"All-new Audi Q5 Regional Premiere: 2,300 Kilometres"},"content":{"rendered":"[vc_row][vc_column]\r\n<div class=\"sh-text-with-frame\" id=\"text-with-frame-LVyFD0NOvt\">\r\n\t<div class=\"sh-text-with-frame-container\">\r\n\t\t\r\n<h2>All-new Audi Q5 Regional Premiere: 2,300 Kilometres. Two Countries. One Defining Drive.<\/h2>\r\n<ul>\r\n \t<li>The all-new Q5 tackled over 2,000km across Saudi Arabia and the UAE \u2013 proving its performance across six cities and real terrain.<\/li>\r\n \t<li>The Q5 enters the market with upgraded tech, refined design.<\/li>\r\n \t<li>Audi offered a first look at the all-new Q3 \u2013 revealing what\u2019s next in the brand\u2019s product offensive for the region.<\/li>\r\n<\/ul>\r\n\t<\/div>\r\n<\/div>\r\n            <style type=\"text\/css\">\r\n                #text-with-frame-LVyFD0NOvt .sh-text-with-frame-container {border-color: rgba(255,255,255,0.07);}#text-with-frame-LVyFD0NOvt .sh-text-with-frame-container p {}            <\/style>\r\n        \r\n<div id=\"divider-xbvwL9MRDY\" class=\"sh-divider sh-divider- sh-divider-content-none\">\r\n\t\t\t<div class=\"sh-divider-line\"><\/div>\r\n\t<\/div>\r\n            <style type=\"text\/css\">\r\n                #divider-xbvwL9MRDY {}#divider-xbvwL9MRDY.sh-divider-content-none .sh-divider-line {border-top-width: 1px;border-top-color: #c4c4c4;border-top-style: solid;}            <\/style>\r\n        [vc_row_inner rtl_reverse=\"yes\" overflow=\"default\" css=\".vc_custom_1681131564779{border-bottom-width: 0px !important;}\"][vc_column_inner el_class=\"btn-grid\" overflow=\"default\"][vc_btn title=\"Download Article\" style=\"custom\" custom_background=\"#f50537\" custom_text=\"#ffffff\" shape=\"square\" size=\"lg\" i_icon_fontawesome=\"far fa-arrow-alt-circle-down\" add_icon=\"true\" link=\"url:https%3A%2F%2Fnews.audimiddleeast.com%2Fwp-content%2Fuploads%2F2020%2F10%2FAll-new-Audi-Q5-Grand-Tour-Six-Cities.-Two-Countries.-One-Defining-Drive-Press-Release.zip|title:All-new%20Audi%20Q5%20Grand%20Tour%20Six%20Cities.%20Two%20Countries.%20One%20Defining%20Drive%20-%20Press%20Release\" css=\".vc_custom_1758522583573{margin-right: 0px !important;background-color: #f50537 !important;}\" el_class=\"no-grad\"][vc_btn title=\"Download Photos\" style=\"custom\" custom_background=\"#f50537\" custom_text=\"#ffffff\" shape=\"square\" size=\"lg\" i_icon_fontawesome=\"far fa-arrow-alt-circle-down\" add_icon=\"true\" link=\"url:https%3A%2F%2Fnews.audimiddleeast.com%2Fwp-content%2Fuploads%2F2020%2F10%2FAll-new-Audi-Q5-Grand-Tour-Six-Cities.-Two-Countries.-One-Defining-Drive-Imagery.zip|title:All-new%20Audi%20Q5%20Grand%20Tour%20Six%20Cities.%20Two%20Countries.%20One%20Defining%20Drive%20-%20Imagery|target:_blank\" css=\".vc_custom_1758522562645{margin-right: 0px !important;background-color: #f50537 !important;}\" el_class=\"no-grad\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column overflow=\"default\"][vc_single_image image=\"4286\" img_size=\"full\" alignment=\"center\"][vc_column_text el_class=\"article-copy\"]<strong>Dubai, UAE, 22 September 2025 \u2013 Audi marked the arrival of the all-new Q5 in the Middle East with a regional premiere across Saudi Arabia and the UAE \u2013 one of the region\u2019s most ambitious cross-border drives. 2,300 kilometres across both countries the five-day journey brought the Q5 to life on real roads, through real terrain, and in the company of over a dozen regional tastemakers who captured the experience in real time.<\/strong>[\/vc_column_text][vc_single_image image=\"4289\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\"article-copy\"]The convoy began in AlUla on 15 September and carved a path across the Kingdom of Saudi Arabia before concluding in Dubai on 19 September. Each stop offered new conditions \u2013 from desert heat and open highways to city streets and coastal curves \u2013 testing the Q5 across every element the region had to offer.\r\n\r\n\u201cThe Middle East is a region that moves \u2013 fast, far, and with intent. This journey was built to reflect that,\u201d said Rene Koneberg, Managing Director of Audi Middle East. \u201cFrom AlUla to Dubai, the Q5 delivered with precision and confidence, proving its place in a landscape defined by momentum, diversity, and ambition.\r\n\r\n\u201cCovering 2,300 kilometres in just a few days gave us the chance to experience the Q5 in every condition the Middle East has to offer,\u201d added Elmir Arnautovic, Marketing and Communications Director at Audi Middle East. \u201cFrom high-speed highways to winding desert roads, the car felt composed, responsive, and ready for anything, exactly what drivers here demand. Sharing this journey with our media guests and friends of the brand made it even more meaningful, as their passion and perspectives help bring our story to life.\u201d[\/vc_column_text][vc_single_image image=\"4291\" img_size=\"full\" alignment=\"center\"][vc_column_text el_class=\"article-copy\"]<strong>Built for the Region. Driven to Prove It.<\/strong>\r\n\r\nBuilt for versatility, the third-generation Q5 features enhanced mild hybrid technology, an all-digital cockpit, and upgraded driver assistance systems. But this was no static launch. With temperatures climbing past 45\u00b0C and no vehicles transported by freight, the model was experienced entirely in motion \u2013 from border crossings to remote refuelling stops, from mountain bends to city arrivals.\r\n\r\nEach stop on the route offered a fresh perspective reflecting how the Q5 is ideal for the Middle East. From AlUla\u2019s winding paths to Dubai\u2019s expressways, the drive revealed how the car adapts to real terrain while reflecting the pace and identity of each city. It was a journey shaped as much by context as capability \u2013 showing how people move across the Middle East, and what they expect from modern mobility.[\/vc_column_text][vc_single_image image=\"4287\" img_size=\"full\" alignment=\"center\"][vc_column_text el_class=\"article-copy\"]<strong>A Glimpse into What\u2019s Next<\/strong>\r\n\r\nDuring the final stop on Sir Bani Yas Island, Audi previewed the all-new Audi Q3 to guests \u2013 offering an exclusive first look at the compact SUV ahead of its Middle East launch in 2026. Carrying the same design principles and digital focus as the Q5, the Audi Q3 will form part of Audi\u2019s most extensive product offensive to date, marking a clear shift toward versatility, performance and connected technology across the portfolio. The model is expected to be revealed across the region in quarter one of 2026.\r\n\r\nOver five days, the journey covered six cities, 2,300 kilometres, and countless stories \u2013 with eight Q5s driving every kilometre and no transport trucks in sight. This was a launch built around relevance \u2013 and a demonstration of how the Q5 continues to meet the pace, diversity and expectations of the Middle East.\r\n<ul>\r\n \t<li>To explore the all-new Q5, visit <a href=\"http:\/\/www.Audi-me.com\/Q5\">Audi-me.com\/Q5<\/a>.<\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery interval=\"10\" images=\"4286,4289,4288,4287,4290,4291,4292,4293\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]"},"excerpt":{"rendered":"<p>The Q5 enters the market with upgraded tech, refined design<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[471,472,469,104,470],"acf":[],"_links":{"self":[{"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts\/4283"}],"collection":[{"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/comments?post=4283"}],"version-history":[{"count":12,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts\/4283\/revisions"}],"predecessor-version":[{"id":4340,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts\/4283\/revisions\/4340"}],"wp:attachment":[{"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/media?parent=4283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/categories?post=4283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/tags?post=4283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}