{"id":4269,"date":"2025-09-10T11:41:28","date_gmt":"2025-09-10T09:41:28","guid":{"rendered":"https:\/\/news.audimiddleeast.com\/en\/audi-new-design-copy\/"},"modified":"2025-09-10T12:11:16","modified_gmt":"2025-09-10T10:11:16","slug":"audi-formula-1-team","status":"publish","type":"post","link":"https:\/\/news.audimiddleeast.com\/en\/audi-formula-1-team\/","title":{"rendered":"Audi Formula 1 Team"},"content":{"rendered":"[vc_row][vc_column]\r\n<div class=\"sh-text-with-frame\" id=\"text-with-frame-8I9QjCUHwG\">\r\n\t<div class=\"sh-text-with-frame-container\">\r\n\t\t\r\n<h2 class=\"000H1\"><strong>Four rings and three stripes: adidas becomes official partner of the future Audi Formula 1 Team<\/strong><\/h2>\r\n&nbsp;\r\n<ul>\r\n \t<li>Multi-year partnership makes adidas the official apparel partner for Audi in Formula 1<\/li>\r\n \t<li>Joint development of performance-oriented equipment for the team<\/li>\r\n \t<li>Global launch of the adidas x Audi F1 collection planned for February 2026<\/li>\r\n<\/ul>\r\n\t<\/div>\r\n<\/div>\r\n            <style type=\"text\/css\">\r\n                #text-with-frame-8I9QjCUHwG .sh-text-with-frame-container {border-color: rgba(255,255,255,0.07);}#text-with-frame-8I9QjCUHwG .sh-text-with-frame-container p {}            <\/style>\r\n        \r\n<div id=\"divider-f3aL87PDNc\" class=\"sh-divider sh-divider- sh-divider-content-none\">\r\n\t\t\t<div class=\"sh-divider-line\"><\/div>\r\n\t<\/div>\r\n            <style type=\"text\/css\">\r\n                #divider-f3aL87PDNc {}#divider-f3aL87PDNc.sh-divider-content-none .sh-divider-line {border-top-width: 1px;border-top-color: #c4c4c4;border-top-style: solid;}            <\/style>\r\n        [vc_row_inner rtl_reverse=\"yes\" overflow=\"default\" css=\".vc_custom_1681131564779{border-bottom-width: 0px !important;}\"][vc_column_inner el_class=\"btn-grid\" overflow=\"default\"][vc_btn title=\"Download Article\" style=\"custom\" custom_background=\"#f50537\" custom_text=\"#ffffff\" shape=\"square\" size=\"lg\" i_icon_fontawesome=\"far fa-arrow-alt-circle-down\" add_icon=\"true\" link=\"url:https%3A%2F%2Fnews.audimiddleeast.com%2Fwp-content%2Fuploads%2F2020%2F10%2FFour-rings-and-three-stripes-adidas-becomes-official-partner-of-the-future-Audi-Formula-1-Team-Press-Release.zip|title:Four%20rings%20and%20three%20stripes%20-%20adidas%20becomes%20official%20partner%20of%20the%20future%20Audi%20Formula%201%20Team%20-%20Press%20Release|target:_blank\" css=\".vc_custom_1757497899185{margin-right: 0px !important;background-color: #f50537 !important;}\" el_class=\"no-grad\"][vc_btn title=\"Download Photo\" style=\"custom\" custom_background=\"#f50537\" custom_text=\"#ffffff\" shape=\"square\" size=\"lg\" i_icon_fontawesome=\"far fa-arrow-alt-circle-down\" add_icon=\"true\" link=\"url:https%3A%2F%2Fnews.audimiddleeast.com%2Fwp-content%2Fuploads%2F2020%2F10%2FAudi-Formula-1-Team-Adidas.jpg|title:Audi-Formula-1-Team-Adidas|target:_blank\" css=\".vc_custom_1757497878019{margin-right: 0px !important;background-color: #f50537 !important;}\" el_class=\"no-grad\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column overflow=\"default\"][vc_column_text el_class=\"article-copy\"]<strong>Ingolstadt\/Hinwil\/Herzogenaurach, September 10, 2025 \u2013 The future Audi F1 Team and adidas are announcing a multi-year partnership that will see the German sporting goods manufacturer become the team\u2019s official apparel partner. The collection, which will be released before the start of the 2026 season, aims to combine stylish designs, which impress thanks to their clarity and precision, together with cutting-edge technology.<\/strong>\r\n\r\nAs part of the partnership, adidas and the future Audi F1 Team are working closely together to develop a comprehensive collection of high-performance equipment \u2013 fulfilling specific requirements \u2013 for the drivers, mechanics, engineers, and other team members at the track. The common goal is to create functional products that provide the team with the best possible support for their daily work and promote peak output. In a sport that thrives on continuous progress, the collection also sets new trends in motorsport culture \u2013 characterized by state-of-the-art adidas technology and a fresh, innovative approach for the paddock and beyond.\r\n\r\nAs fans are at the heart of this partnership, adidas and the future Audi F1 Team have embraced their passion for the sport from the very beginning, shaping a collaboration that goes beyond the mere development of apparel. United by a shared cultural passion for sports and innovation and emotional design, the two brands will launch an exclusive product line of apparel, footwear, and accessories worldwide \u2014 even before the first race \u2014 giving fans the opportunity to show their solidarity with the team.\r\n\r\n<strong>Gernot D\u00f6llner, CEO of AUDI AG and Chairman of the Board of Directors of Sauber Motorsport AG:<\/strong> \u201cadidas and Audi have decades of collaboration in top-level sports \u2013 built on shared values and the desire to inspire through performance. Our partnership in Formula 1 goes far beyond the pursuit of innovation and peak performance: it combines the strengths and visions of two progressive brands.\u201d The upcoming adidas collection will be characterized by clarity and precision, just like Audi\u2019s new design philosophy. \u201cThe fact that we are shaping our brand\u2019s entry into the premier class of motorsport together with adidas underscores the great trust and appreciation we have for our collaboration.\u201d\r\n\r\n<strong>Bj\u00f8rn Gulden, CEO of adidas:<\/strong> \u201cWe are very proud to partner with the future Audi F1 team and support their debut into the highest level of competition for the sport. Bringing together the iconic four rings and our three stripes to the 2026 paddock marks an exciting new chapter in motorsport. As part of our ongoing commitment to F1, this partnership showcases our focus on collaborating with brands rooted in shared beliefs and innovative perspectives, on and off the track. We are very much looking forward to unveil all that we have planned as we look to enable the drivers and the team to succeed and engage a new generation of motorsport fans!\u201d\r\n\r\n<strong>Jonathan Wheatley, Team Principal of the future Audi F1 Team:<\/strong> \u201cThis partnership brings together two iconic brands \u2013 the four rings and the three stripes \u2013 on a global stage and it represents a bold step forward in our journey to the grid as the Audi F1 Team. With adidas, we\u2019re equipping our people with elite technical sporting gear that enhances performance where it matters most. Beyond racing, we share a commitment to making an impact off the track through innovation, style and a relentless pursuit of excellence. Together, we will create bold brand activations and groundbreaking experiences.[\/vc_column_text][vc_single_image image=\"4273\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]"},"excerpt":{"rendered":"<p>Multi-year partnership makes adidas the official apparel partner for Audi in Formula 1<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[104,465,467,466,468],"acf":[],"_links":{"self":[{"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts\/4269"}],"collection":[{"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/comments?post=4269"}],"version-history":[{"count":9,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts\/4269\/revisions"}],"predecessor-version":[{"id":4281,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts\/4269\/revisions\/4281"}],"wp:attachment":[{"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/media?parent=4269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/categories?post=4269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/tags?post=4269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}