{"id":4247,"date":"2025-09-03T09:50:45","date_gmt":"2025-09-03T07:50:45","guid":{"rendered":"https:\/\/news.audimiddleeast.com\/en\/all-new-a6-copy\/"},"modified":"2025-09-03T15:20:37","modified_gmt":"2025-09-03T13:20:37","slug":"audi-new-design","status":"publish","type":"post","link":"https:\/\/news.audimiddleeast.com\/en\/audi-new-design\/","title":{"rendered":"A new beginning in Milan: Audi unveils new design"},"content":{"rendered":"[vc_row][vc_column]\r\n<div class=\"sh-text-with-frame\" id=\"text-with-frame-RrWFsu2GOc\">\r\n\t<div class=\"sh-text-with-frame-container\">\r\n\t\t\r\n<h2 class=\"000H1\"><span lang=\"EN-US\">A new beginning in Milan: Audi unveils new design<\/span><\/h2>\r\n&nbsp;\r\n<ul>\r\n \t<li>The Audi Concept C exemplifies a new design philosophy<\/li>\r\n \t<li>Audi presents an emotional all-electric two-seat sports car<\/li>\r\n \t<li>The roadster\u2019s new roof concept combines the elegance of a coup\u00e9 with an open-top experience<\/li>\r\n \t<li>Vertical frame as central element of the new Audi face<\/li>\r\n \t<li>Concept car embodies radical simplicity and technical precision<\/li>\r\n<\/ul>\r\n\t<\/div>\r\n<\/div>\r\n            <style type=\"text\/css\">\r\n                #text-with-frame-RrWFsu2GOc .sh-text-with-frame-container {border-color: rgba(255,255,255,0.07);}#text-with-frame-RrWFsu2GOc .sh-text-with-frame-container p {}            <\/style>\r\n        \r\n<div id=\"divider-itdYLgSyTH\" class=\"sh-divider sh-divider- sh-divider-content-none\">\r\n\t\t\t<div class=\"sh-divider-line\"><\/div>\r\n\t<\/div>\r\n            <style type=\"text\/css\">\r\n                #divider-itdYLgSyTH {}#divider-itdYLgSyTH.sh-divider-content-none .sh-divider-line {border-top-width: 1px;border-top-color: #c4c4c4;border-top-style: solid;}            <\/style>\r\n        [vc_row_inner rtl_reverse=\"yes\" overflow=\"default\" css=\".vc_custom_1681131564779{border-bottom-width: 0px !important;}\"][vc_column_inner el_class=\"btn-grid\" overflow=\"default\"][vc_btn title=\"Download Article\" style=\"custom\" custom_background=\"#f50537\" custom_text=\"#ffffff\" shape=\"square\" size=\"lg\" i_icon_fontawesome=\"far fa-arrow-alt-circle-down\" add_icon=\"true\" link=\"url:https%3A%2F%2Fnews.audimiddleeast.com%2Fwp-content%2Fuploads%2F2020%2F10%2FA-new-beginning-in-Milan-Audi-unveils-new-design-Press-Release.zip|title:A%20new%20beginning%20in%20Milan%20-%20Audi%20unveils%20new%20design%20-%20Press%20Release|target:_blank\" css=\".vc_custom_1756904989408{margin-right: 0px !important;background-color: #f50537 !important;}\" el_class=\"no-grad\"][vc_btn title=\"Download Photos\" style=\"custom\" custom_background=\"#f50537\" custom_text=\"#ffffff\" shape=\"square\" size=\"lg\" i_icon_fontawesome=\"far fa-arrow-alt-circle-down\" add_icon=\"true\" link=\"url:https%3A%2F%2Fnews.audimiddleeast.com%2Fwp-content%2Fuploads%2F2020%2F10%2FAudi-Concept-C-imagery.zip|title:Audi-Concept-C-imagery|target:_blank\" css=\".vc_custom_1756894955934{margin-right: 0px !important;background-color: #f50537 !important;}\" el_class=\"no-grad\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column overflow=\"default\"][vc_single_image image=\"4254\" img_size=\"full\" alignment=\"center\"][vc_column_text el_class=\"article-copy\"]<strong>Milan\/Ingolstadt, September 3, 2025 \u2013 The four rings are taking a progressive step: in an increasingly complex world, Audi is uncompromising in its commitment to clarity. Audi is offering a definitive preview of the design of future models by introducing the Audi Concept C \u2013 an all-electric two-seat sports car that embodies the brand\u2019s new design philosophy and paves the way for the future.<\/strong>\r\n\r\n<strong>Held under the banner \u201cStrive for Clarity,\u201d the event in Milan marked the next chapter in the company's transformation. The new design philosophy is part of Audi's fundamental realignment and represents a new beginning for the company as a whole. Products, processes, and structures are focused on what is essential, creating space for innovation and technological leadership.<\/strong>[\/vc_column_text][vc_single_image image=\"4251\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\"article-copy\"]<strong>The vertical frame shapes the front<\/strong>\r\n\r\nThe Audi Concept C is the first manifestation of this new design philosophy. The vertical frame forms the centre of the new front, from which the entire structural volume of the vehicle develops. Inspired by the Auto Union Type C (1936) and the third-generation Audi A6 (2004), it has a clear, upright form that conveys presence and identity. It is a progressive interpretation of Audi\u2019s legacy, showcases the Audi rings, and integrates forward-looking technology. A strong shoulder line defines the volume of the two-seat sports car. Its proportions result from a central-battery layout. The cabin extends far back and sits firmly on the body. An electrically retractable hardtop is used on an Audi roadster for the first time. It is comprised of two roof elements which allow the vehicle to retain a monolithic shape, while also enabling an open-top driving experience. At the rear, clean surfaces and horizontal slats underscore the car\u2019s sporty character.\r\n\r\nThe Audi Concept C introduces a new light signature featuring four horizontally arranged elements in each headlight and rear light. This design element will define Audi\u2019s visual identity during both day and night, ensuring an unmistakable presence on the road. The exterior of the Audi Concept C is presented in the colour \u201cTitanium.\u201d It evokes warm, technical elegance and is inspired by the luster of its namesake metal \u2013 a material that embodies precision, lightness, and strength.[\/vc_column_text][vc_single_image image=\"4253\" img_size=\"full\" alignment=\"center\"][vc_column_text el_class=\"article-copy\"]<strong>Sophisticated atmosphere in the interior<\/strong>\r\n\r\nThe interior features strong architectural surfaces and clear geometric forms that ensure space for both occupants while subtly placing the driver at the centre. Manufactured from anodized aluminium, physical controls provide a tactile experience that reflects mechanical quality \u2013 through their appearance, feel, and the unmistakable \u201cAudi click\u201d. The steering wheel forms the core of the refined tactile experience: its characteristics \u2013 the round shape, the sophisticated haptic elements, and the Audi rings made out of real metal in the centre \u2013 are crafted with the utmost technical precision. Every material contributes to the pure and sophisticated atmosphere of the interior. The colour palette is also inspired by titanium and exhibits tone-on-tone harmony. Natural materials create a refined, warm, and elevated environment. Indirect ambient lighting with natural hues accurately reveals the materials and enhances the interior design\u2019s evident solidity.[\/vc_column_text][vc_single_image image=\"4256\" img_size=\"full\" alignment=\"center\"][vc_column_text el_class=\"article-copy\"]<strong>Shy tech provides an intuitive user experience<\/strong>\r\n\r\nTechnology enables progress. It is always close by, yet never dominant. Intelligent technologies create a seamless experience that appeals to all senses. The display and operating concept are also aligned with this philosophy. The 10.4-inch foldable centre display provides users with relevant information in an intuitive way and in context \u2013 tailored to every situation. Together with the haptic controls on the steering wheel and centre console, the design achieves clarity and precision in user interaction \u2013 the controls are exactly where they are expected to be.\r\n\r\n<strong>The trailblazer that forges the future of Audi<\/strong>\r\n\r\nGoing forward, Audi will focus on what matters most: an unmistakable combination of clarity, technicality, intelligence, and emotion. The Audi Concept C marks the beginning of a new design philosophy and thus a defining moment for the four rings. It previews a future production model and will shape further models beyond that.\r\n\r\nA return to what exemplifies Audi and a reduction to the essential play a central role not only in design: \u201cThe way we design our vehicles is the way we will shape our company,\u201d says Gernot D\u00f6llner. The new design philosophy is therefore a corporate principle for Audi that will be reflected in the design of the model portfolio and the product range as well as in the organizational structure of the company. D\u00f6llner: \u201cClarity is an ethos and the compass that will guide Audi through the times ahead.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"4250\" img_size=\"full\" alignment=\"center\"][vc_column_text el_class=\"article-copy\"]<strong>Audi model initiative to continue<\/strong>\r\n\r\nBy the end of this year, Audi will have introduced more than 20 new models within 24 months making its portfolio the youngest in the premium segment. The brand is set to continue its model initiative next year. Further additions will include a fully electric entry-level model, which will be produced in Ingolstadt from 2026, and performance models from Audi Sport. The combination of all-electric models, plug-in hybrids, and a new generation of combustion-engine vehicles will secure a robust and flexible position as the transition to electric mobility progresses.\r\n\r\nIn 2026, Audi will also be entering Formula 1: an opportunity to test new technologies, materials, and processes in the world's toughest technology laboratory. Gernot D\u00f6llner: \u201cPreparations for our start in Formula 1 are moving at full speed.\u201d And just a few weeks after the unveiling of the new design philosophy in Milan, another exciting moment for the four rings is already on the horizon: \u201cWe look forward to giving all fans a concrete preview of what to expect from us in Formula 1 starting next year.\u201d[\/vc_column_text][vc_gallery interval=\"10\" images=\"4251,4255,4254,4250,4252,4253,4256\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]"},"excerpt":{"rendered":"<p>The Audi Concept C exemplifies a new design philosophy<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[104,465,467,466,468],"acf":[],"_links":{"self":[{"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts\/4247"}],"collection":[{"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/comments?post=4247"}],"version-history":[{"count":9,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts\/4247\/revisions"}],"predecessor-version":[{"id":4268,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts\/4247\/revisions\/4268"}],"wp:attachment":[{"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/media?parent=4247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/categories?post=4247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/tags?post=4247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}