{"id":2135,"date":"2022-03-22T11:32:06","date_gmt":"2022-03-22T09:32:06","guid":{"rendered":"http:\/\/news.audimiddleeast.com\/en\/?p=2135"},"modified":"2022-09-30T08:40:42","modified_gmt":"2022-09-30T06:40:42","slug":"destination-future","status":"publish","type":"post","link":"https:\/\/news.audimiddleeast.com\/en\/destination-future\/","title":{"rendered":"Audi Middle East announces partnership with Museum of the Future"},"content":{"rendered":"[vc_row][vc_column]\r\n<div class=\"sh-text-with-frame\" id=\"text-with-frame-jT5VDdA02O\">\r\n\t<div class=\"sh-text-with-frame-container\">\r\n\t\t\r\n<h2><strong>Audi Middle East announces exclusive strategic brand partnership with Museum of the Future<\/strong><\/h2>\r\n\t<\/div>\r\n<\/div>\r\n            <style type=\"text\/css\">\r\n                #text-with-frame-jT5VDdA02O .sh-text-with-frame-container {border-color: rgba(255,255,255,0.07);}#text-with-frame-jT5VDdA02O .sh-text-with-frame-container p {}            <\/style>\r\n        [vc_column_text el_class=\"article-copy\"]\r\n<ul>\r\n \t<li><strong>Audi Middle East is the official automotive partner of Museum of the Future <\/strong><\/li>\r\n \t<li><strong>Audi self-driving concept cars displayed for the first time in the Middle East in the \u2018Today, Tomorrow\u2019 exhibition<\/strong><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=\"article-copy\"]<strong>DUBAI, UNITED ARAB EMIRATES (22nd March, 2022) <\/strong>\u2014 Today, Audi Middle East officially announces a unique collaboration with Museum of the Future, the first-of-its-kind state-of-the-art museum in Dubai, United Arab Emirates, with the brand being welcomed as the museum\u2019s official automotive partner. Visitors to the museum will have the opportunity to explore two of Audi\u2019s renowned concept cars for the first time in the Middle East, while experiencing a regular stream of other Audi innovations as they are launched.\r\n\r\nThrough Audi Middle East\u2019s partnership with Museum of the Future, the German brand will convey its electrification and sustainability plans, which mirror the future-forward mission of the UAE. The purpose of the museum is to convey the government\u2019s future initiatives around sustainability, leadership, space exploration and progress in this architectural masterpiece where \u201chistory is made, rather than displayed.\u201d\r\n\r\nOne of the two concept cars on show at the museum is the Audi AI:ME, the first car with a vision of an automated driving compact car. The small, but spacious car\u2019s very name refers to the new, two-letter abbreviation under which Audi is bundling an entire cluster of innovative mobility technologies. Shortly after the AI:ME, the Audi Skysphere, known as the spectacular roadster, will also be displayed at the museum. The Skysphere is a sedan that features two different driving experiences: a grand touring experience and a sports experience. The brand is illustrating its vision for the progressive luxury segment of the future, in which the interior becomes an interactive space and the vehicle a platform for captivating experiences. Both models align the brand with a future forward theme positioning Audi as a leader in the future of mobility.\r\n\r\nAudi AI is the cipher for a variety of electronic systems that relieve strain on drivers and simultaneously offer them new possibilities to use the time spent in the car. To this end, Audi AI also uses strategies and technologies from the field of artificial intelligence and machine learning. Thanks to Audi AI, models bearing the four rings will be both intelligent and empathetic in the future. They will be able to continually interact with their surroundings and passengers, and thus adapt themselves in a better way than ever before to the requirements of those on board. Both models align with the brand\u2019s future forward theme, positioning Audi as a leader in the future of mobility, and making the partnership with Museum of The Future the perfect pairing.\r\n\r\nCarsten Bender, Managing Director of Audi Middle East commented: \u201cThis is an extremely exciting partnership for Audi Middle East to be involved with, as the official automotive partner of such an inspiring landmark that will serve as a beacon of advancement in Dubai and the region. We would like to firstly extend our congratulations to His Highness Sheikh Hamdan bin Mohammed Al Maktoum for inaugurating this symbol of the future. The Museum of The Future, with its blueprint for progress, aligns perfectly with the Audi brand; and as such look forward to presenting innovative solutions and products that will reimagine what the future of mobility could look like for generations to come.\u201d\r\n\r\nAs part of the brand partnership, Audi will be installing a robust system of charging infrastructure within the museum\u2019s parking facilities to support the future vision of electric mobility. For more information about Audi\u2019s partnership with Museum of the Future, <a href=\"https:\/\/museumofthefuture.ae\/en\">click here<\/a>[\/vc_column_text][\/vc_column][\/vc_row]"},"excerpt":{"rendered":"<p>Audi Middle East is the official automotive partner of Museum of the Future<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[181,104,182,44,180,183],"acf":[],"_links":{"self":[{"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts\/2135"}],"collection":[{"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/comments?post=2135"}],"version-history":[{"count":7,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts\/2135\/revisions"}],"predecessor-version":[{"id":2146,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/posts\/2135\/revisions\/2146"}],"wp:attachment":[{"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/media?parent=2135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/categories?post=2135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.audimiddleeast.com\/en\/wp-json\/wp\/v2\/tags?post=2135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}