Audi Middle East and Chef Izu
Announce Official Partnership

• Chef Izu Ani becomes Audi Middle East’s inaugural regional ambassador.
• This strategic alliance exemplifies a shared dedication to excellence, creativity, and the relentless pursuit of pushing boundaries.
• Partnership aims to celebrate cultural resonance, storytelling.

Dubai, United Arab Emirates (22 April 2024) – Audi Middle East has unveiled its collaboration with Chef Izu Ani, the visionary restaurateur, entrepreneur, and sustainability advocate known for his global culinary expertise. This partnership marks Audi’s first regional brand ambassador, signalling a significant milestone in the brand’s commitment to innovation, progress, and cultural resonance within the Middle East.

Chef Izu Ani’s culinary journey began in the world’s leading kitchens, where he honed his skills and garnered international acclaim for his distinctive approach to gastronomy. His culinary empire, renowned for its emphasis on quality ingredients and memorable dining experiences, has solidified his status as a regional culinary icon.

A long time Audi fan, customer and brand afficionado, this association is as natural as it is fitting.

“We are thrilled to welcome Chef Izu Ani back to the Audi family as our official regional brand ambassador,” said Rene Koneberg, Managing Director of Audi Middle East. “Chef Izu’s innovative culinary vision and his overall commitment to progress perfectly align with Audi’s ethos of pushing boundaries and inspiring others. This partnership represents a fusion of passion, creativity, and a shared dedication to excellence.”

Chef Izu’s ability to craft gastronomic masterpieces has not only captivated diners worldwide but has also attracted fans from royal families to his establishments across the UAE and Qatar, where he currently has presence. His influence extends beyond the kitchen, as he shares his passion for adrenaline-fueled activities, including driving his Audi RS Q8 and pushing the limits on his road bike, inspiring followers with his words of motivation.

“The collaboration between Audi and Chef Izu is a natural fit,” remarked Elmir Arnautovic, Marketing and Communications Director at Audi Middle East. “Chef Izu’s regional footprint and storytelling prowess make him an ideal partner to connect with Audi’s progressive target audience. This partnership is not just about culinary excellence; it’s a celebration of progress, inspiration, and the limitless possibilities that emerge when passion meets innovation.”

Audi x Chef Izu represents a dynamic convergence of two realms: the artistry of culinary craftsmanship and the engineering prowess of Audi’s automotive innovation. It embodies a story of progress inspired by possibilities and resonates with Audi’s mission to push boundaries and redefine expectations.

“When passion and progress collide, at the intersection of inspiration and passionate creativity, magic happens, stated Chef Izu Ani. “Audi and Chef Izu is more than a partnership; it’s a shared journey of innovation, storytelling, and a commitment to excellence. Having admired Audi for many years and being a proud owner of the Audi R8 performance, amongst others, I am honoured to join forces with Audi to inspire audiences across the Middle East. I look forward to creating unforgettable experiences together.”

The announcement of the partnership between Audi Middle East and Chef Izu Ani marks a new chapter in the region’s culinary and automotive landscape. It promises exciting collaborations, innovative experiences, and a celebration of progress and creativity.